ABOUT THE JUARA FOUNDERS

Metta Murdaya, Yoshiko Roth, Jill Sung and Tami Chuang, four culturally diverse young women with a follow-your-dream mentality shared a vision to develop an elegant, effective, and socially conscious skincare line combining their Eastern and Western cultures to embody our natural beauty and inner strength as women. Together, they created JUARA, a results-driven line of treatments inspired by Jamu, an Indonesian herbal health tradition, and ancient royal beauty rituals for the the confident, empowered woman of today.

Metta Murdaya
Co-Founder

WHAT JUARA MEANS TO METTA MURDAYA?

Metta Murdaya is from Indonesia, raised in San Francisco, and lives between New York and Jakarta. She has a passion for Jamu, an Indonesian herbal tradition, for its impact for increasing overall health, curing ailments, and improving the skin’s appearance. Creating JUARA was directly inspired by her heritage, where the jamu tradition runs deep, she strives to share it with the world.

JUARA is about the courage of any woman who takes the risk to light the flame of her dream, and turns it into the fire of her reality. It is about creating our own destiny; I did not expect a small experiment of rubbing crushed “kemiri (candlenuts)” on my friends’ skin in a tiny apartment in NYC would grow into a fun and deeply fulfilling, empowering business venture with a bigger mission of putting Indonesia on the global map of beauty. With the right mix of passion, determination, and teamwork, we’re doing it.

WHAT JUARA MEANS TO YOSHIKO ROTH-HIDALGO?

German and Japanese, she grew up internationally and has had a passion for skincare since she was a little girl from watching her father who was a chemist work, and has extensive work experience in the beauty industry in the US. A beauty junkie herself, she knew creating her own line of skincare with effective natural ingredients was her calling.

The thought of building a brand from scratch together with an amazing group of women was incredibly exciting. JUARA has become the experience of a lifetime that has defined me as a person and has taught me about life in ways that go far beyond beauty and business: The importance of perseverance, humility, trust, dealing with uncertainty and taking full responsibility for your choices. For that, I will forever be grateful to my friends and colleagues that make up JUARA.

Yoshiko Roth-Hidalgo
Co-Founder

JILL SUNG
Co-Founder

WHAT JUARA MEANS TO JILL SUNG?

The doctor of the group, Dr. Sung is Chinese-American from Texas, and is fascinated by how natural ingredients can be scientifically proven to be effective on skin and ensures it meets her own medical practice standards.

JUARA means to me commitment, growth, courage, discovery, and strength. When we started JUARA, I thought it would be the beginning of a journey full of discovery as we embarked on an adventure in friendship, beauty, and health. What I have come to discover, is that JUARA has helped me to discover myself, my strengths and weaknesses. It has taught me the value of internal motivation, strength, humility, and love and in creating JUARA, I had also created a stronger, more confident me!

WHAT JUARA MEANS TO TAMI CHUANG?

Taiwanese born and raised in CA, currently living in London, Tami has been a connoisseur of fine skincare and fine quality products. A traveling professional with a young child, she is always on the lookout for convenient, easy to use, safe skincare that gives her a relaxing moment from her hectic days – so not finding what she wanted, why not make it?

Ten years ago I embarked on a journey with three incredible women. It’s not just about creating a brand, it’s been a journey of discovery about friendship, creativity, and entrepreneurship in the widest sense of the word. I learned that there’s no hidden secret about how things work. Almost everything is the product of hard work and perseverance, willingness to step up to achieve your goals

Tami Chuang
Co-Founder